There was big debate with Peter Jackson on this commercial. He didn’t think there would be Kias in middle earth. So he came up with a new ending that the Ring Wraiths chasing the car would be Kia dealers. It ended up working out quite well.
Author Archives: Elxr Life
Some TV spots I did last year for a mobile gaming company
http://www.ispot.tv/ad/75L8/mini-golf-match-up
http://www.ispot.tv/ad/756P/mini-golf-match-up-multitasking-at-home
A couple of TV spots I directed last year.
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Nigel Williams: Boro Plus face wash
Nigel Williams: Boro Plus face wash
This is a behind the scenes film of the shooting of a commercial in India for an anti pollution face wash.
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Tags: advertising, bollywood, boro plus, chiat/day, commercials, ftc, green millionaire, india, los angeles, nigel williams, work
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Nigel Williams: Home Savings
After building a great Brand for Home Savings at Chiat/Day. They sold the bank to Washington Mutual. Turns out they were just about the money.
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Tags: chiat/day, creative director, home savings, los angeles, nigel williams
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Nigel Williams: Universal studios
Fun spot for Universal Studios.
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Tags: advertising, apple, chiat/day, nigel williams, nissan, universal
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Nigel Williams: New business pitch
One of the best new business pitches I did was for Bacardi.
We had to act out this campaign. Doing Karate moves in the presentation.
We went against the big East Coast agencies. I remember seeing them bring in all their heavy equipment for the pitch.
At one point during the presentation I told the head of Bacardi that I had been an illegal alien, to which he replied “So were we”.
I learned that sometimes not trying to impress people can be the best way.
This campaign was created by John Davies and Jim DiPiazza.
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Tags: advertising, apple, chiat/day, los angeles, nigel williams, nissan, tbwa
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Nigel Williams: ThinkLA Entertainment Summit
ThinkLA puts on an Entertainment marketing summit every year. I got to chair that for a few years.
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Tags: advertising, apple, chiat day, chiat/day, cimarron group, fox, ftc, green millionaire, los angeles, MGM, nigel, nigel williamsnigel j williams, sony, williams
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Bryan Cranston: Nigel Williams: Chiat/Day: Nissan
Bryan Cranston shot a bunch of Nissan commercials for us while I was at Chiat/Day. There was one shoot we did, where he was addressing a large audience, we shot it and the client had a problem that he wasn’t looking at the camera so we had to reshoot the following week. Oops!
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Tags: 1998, advertising, apple, chiat day, chiat/day, creative director, ftc, green millionaire, los angeles, nigel williams, nissan, steve jobs
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Jeremy Renner commercial: Nigel Williams
Before he did the Bourne Identity, Mssion Impossible, Jeremy Renner shot a Kia commercial with us in Arizona. The idea was that he was so into his new Kia, that he just kept reading the owner’s manual.
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Tags: apple, bourne identity, chiat day, ftc, green millionaire, jeremy renner, kia, mission impossible, nigel williams, nissan
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Nigel Williams: Work 