Fun spot for Universal Studios.
Posts Tagged With: apple
Nigel Williams: Universal studios
Nigel Williams: New business pitch
One of the best new business pitches I did was for Bacardi.
We had to act out this campaign. Doing Karate moves in the presentation.
We went against the big East Coast agencies. I remember seeing them bring in all their heavy equipment for the pitch.
At one point during the presentation I told the head of Bacardi that I had been an illegal alien, to which he replied “So were we”.
I learned that sometimes not trying to impress people can be the best way.
This campaign was created by John Davies and Jim DiPiazza.
Nigel Williams: ThinkLA Entertainment Summit

ThinkLA puts on an Entertainment marketing summit every year. I got to chair that for a few years.
Bryan Cranston: Nigel Williams: Chiat/Day: Nissan
Bryan Cranston shot a bunch of Nissan commercials for us while I was at Chiat/Day. There was one shoot we did, where he was addressing a large audience, we shot it and the client had a problem that he wasn’t looking at the camera so we had to reshoot the following week. Oops!
Jeremy Renner commercial: Nigel Williams
Before he did the Bourne Identity, Mssion Impossible, Jeremy Renner shot a Kia commercial with us in Arizona. The idea was that he was so into his new Kia, that he just kept reading the owner’s manual.
Nigel Williams: Sean Williams

Great to work with my daughter as Exec producer
Wrangler Jeans. Nigel Williams
Shot in Arizona, this spot was done for TBWA Chiat/Day Brussels for the European market. The Director Alan Van Rijn gave this campaign his all. He passed away very young a few years later.
Nigel Williams: Shrek commercial
Take a test drive and get a Shrek DVD.
Nigel Williams: Short film for Kia
This was a lot of fun to shoot. We stole the footage in the cemetery by saying we were just doing test shots. Oscar winning Editor Jay Friedkin cut this and did an amazing job. Note the end scene the guy has wet pants, that was for an alternate version.
Nigel Williams: Clio Awards Chiat/Day
Just found out I won a Clio in 1998 for a commercial I did for Home Savings. I want my Statue.
Life Stages :90
Home Savings
TBWA Chiat/Day, Venice
Television/Cinema, Bronze, 1998
Credits:
Creative Director: Nigel Williams
Art Director: Nigel Williams
Copywriter: Bernie Hafeli
Agency Producer: Deb Groth
Arranger: Jonathan Elias
Cinematographer: Max Malkin
Composer: Chip Jenkins
Director: Anouk Besson
Music Company: Elias Associates, Bicoastal
Production Company: The End, Los Angeles
