This 90 second spot was great to work on. This commercial was when I realized that my job wasn’t to win creative awards or do memorable advertising, but simply to raise the stock price of the company. Nothing wrong with that, I just didn’t know it at the time
Posts Tagged With: creative director
Nigel Williams Rare books
When we were filming in London, I came across the Nigel Williams Rare book store in Covent Garden. This was at 6am and it was freezing
Nigel Williams: When Animals…
This is a commercial about the need to protect your kids at all times. Although unforeseen circumstances do arise. But at least you can feel safe in a safe mini van. We got so many letters of complaint about this spot, because consumers thought it was “child abuse”.
Nigel Williams: Sony Global Branding Campaign
This was one of those dream jobs where you get to travel the globe. We had round the world tickets for me and the crew. I got as far as Egypt and ended up staying there a few days rather than traveling on to the next destination.
We were lucky enough to have unlimited access to the Pyramids at Giza
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Looks like the three wise men coming from the East
I got to direct a music video as part of this production with Mary Mary, who went on to win a Grammy that year
http://m.adweek.com/news/advertising/cimarron-helps-sony-entertain-world-83355
Nigel Williams: Work 