Nigel Williams: Boro Plus face wash
This is a behind the scenes film of the shooting of a commercial in India for an anti pollution face wash.
Nigel Williams: Boro Plus face wash
This is a behind the scenes film of the shooting of a commercial in India for an anti pollution face wash.

ThinkLA puts on an Entertainment marketing summit every year. I got to chair that for a few years.
Bryan Cranston shot a bunch of Nissan commercials for us while I was at Chiat/Day. There was one shoot we did, where he was addressing a large audience, we shot it and the client had a problem that he wasn’t looking at the camera so we had to reshoot the following week. Oops!
Before he did the Bourne Identity, Mssion Impossible, Jeremy Renner shot a Kia commercial with us in Arizona. The idea was that he was so into his new Kia, that he just kept reading the owner’s manual.

Great to work with my daughter as Exec producer
Shot in Arizona, this spot was done for TBWA Chiat/Day Brussels for the European market. The Director Alan Van Rijn gave this campaign his all. He passed away very young a few years later.
Take a test drive and get a Shrek DVD.
This was a lot of fun to shoot. We stole the footage in the cemetery by saying we were just doing test shots. Oscar winning Editor Jay Friedkin cut this and did an amazing job. Note the end scene the guy has wet pants, that was for an alternate version.
Just found out I won a Clio in 1998 for a commercial I did for Home Savings. I want my Statue.
Life Stages :90
Home Savings
TBWA Chiat/Day, Venice
Television/Cinema, Bronze, 1998
Credits:
Creative Director: Nigel Williams
Art Director: Nigel Williams
Copywriter: Bernie Hafeli
Agency Producer: Deb Groth
Arranger: Jonathan Elias
Cinematographer: Max Malkin
Composer: Chip Jenkins
Director: Anouk Besson
Music Company: Elias Associates, Bicoastal
Production Company: The End, Los Angeles
This spot for Samsonite was filmed with a nomadic tribe in Namibia, who were paid in coffee and sugar (they had no need for money).
One of the toughest things about being a Creative Director is that you don’t always go on shoots, especially if they are in Namibia.