After building a great Brand for Home Savings at Chiat/Day. They sold the bank to Washington Mutual. Turns out they were just about the money.
Posts Tagged With: home savings
Nigel Williams: Home Savings
Categories: Uncategorized
Tags: chiat/day, creative director, home savings, los angeles, nigel williams
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Nigel Williams: Clio Awards Chiat/Day
Just found out I won a Clio in 1998 for a commercial I did for Home Savings. I want my Statue.
Life Stages :90
Home Savings
TBWA Chiat/Day, Venice
Television/Cinema, Bronze, 1998
Credits:
Creative Director: Nigel Williams
Art Director: Nigel Williams
Copywriter: Bernie Hafeli
Agency Producer: Deb Groth
Arranger: Jonathan Elias
Cinematographer: Max Malkin
Composer: Chip Jenkins
Director: Anouk Besson
Music Company: Elias Associates, Bicoastal
Production Company: The End, Los Angeles
Categories: Uncategorized
Tags: advertising, apple, chiat/day, green millionaire, home savings, los angeles, nigel, nigel williams, steve jobs, TBWA chiat/day, williams
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Nigel Williams: Samsonite: Nomadic tribe
This spot for Samsonite was filmed with a nomadic tribe in Namibia, who were paid in coffee and sugar (they had no need for money).
One of the toughest things about being a Creative Director is that you don’t always go on shoots, especially if they are in Namibia.
Nigel Williams: Fashion: Wrangler Jeans
Probably one of the craziest shoots I ever went on. Shot in small towns in Arizona. Globe and Wilcox. Wilcox. Wrangle is seen as authentic in Europe and these commercials ran in movie theaters in Europe. So they couldn’t have much dialogue. One of the receptionists at the music company came up with the line “Are you going to run this way like that” which we thought was great.
Categories: Uncategorized
Tags: advertising, apple, chiat/day, commercials, green millionaire, home savings, los angeles, nigel, nigel williams, steve jobs, TBWA chiat/day, williams, wrangler, wrangler jeans
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Nigel Williams: Home Savings/ Chiat/Day
This 90 second spot was great to work on. This commercial was when I realized that my job wasn’t to win creative awards or do memorable advertising, but simply to raise the stock price of the company. Nothing wrong with that, I just didn’t know it at the time
Nigel Williams: Work 