Nigel Williams: Boro Plus face wash
This is a behind the scenes film of the shooting of a commercial in India for an anti pollution face wash.
Posts Tagged With: los angeles
Nigel Williams: Boro Plus face wash
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Tags: advertising, bollywood, boro plus, chiat/day, commercials, ftc, green millionaire, india, los angeles, nigel williams, work
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Nigel Williams: Home Savings
After building a great Brand for Home Savings at Chiat/Day. They sold the bank to Washington Mutual. Turns out they were just about the money.
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Tags: chiat/day, creative director, home savings, los angeles, nigel williams
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Nigel Williams: New business pitch
One of the best new business pitches I did was for Bacardi.
We had to act out this campaign. Doing Karate moves in the presentation.
We went against the big East Coast agencies. I remember seeing them bring in all their heavy equipment for the pitch.
At one point during the presentation I told the head of Bacardi that I had been an illegal alien, to which he replied “So were we”.
I learned that sometimes not trying to impress people can be the best way.
This campaign was created by John Davies and Jim DiPiazza.
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Tags: advertising, apple, chiat/day, los angeles, nigel williams, nissan, tbwa
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Nigel Williams: ThinkLA Entertainment Summit
ThinkLA puts on an Entertainment marketing summit every year. I got to chair that for a few years.
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Tags: advertising, apple, chiat day, chiat/day, cimarron group, fox, ftc, green millionaire, los angeles, MGM, nigel, nigel williamsnigel j williams, sony, williams
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Bryan Cranston: Nigel Williams: Chiat/Day: Nissan
Bryan Cranston shot a bunch of Nissan commercials for us while I was at Chiat/Day. There was one shoot we did, where he was addressing a large audience, we shot it and the client had a problem that he wasn’t looking at the camera so we had to reshoot the following week. Oops!
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Tags: 1998, advertising, apple, chiat day, chiat/day, creative director, ftc, green millionaire, los angeles, nigel williams, nissan, steve jobs
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Nigel Williams: Shrek commercial
Take a test drive and get a Shrek DVD.
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Tags: advertising, apple, chiat/day, creative director, david and goliath, ftc, green millionaire, kia, los angeles, nigel, nigel williams, steve jobs, wimbledon
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Nigel Williams: Short film for Kia
This was a lot of fun to shoot. We stole the footage in the cemetery by saying we were just doing test shots. Oscar winning Editor Jay Friedkin cut this and did an amazing job. Note the end scene the guy has wet pants, that was for an alternate version.
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Tags: advertising, apple, chiat/day, ftc, green millionaire, los angeles, nigel williams, start partners, steve jobs
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Nigel Williams: Clio Awards Chiat/Day
Just found out I won a Clio in 1998 for a commercial I did for Home Savings. I want my Statue.
Life Stages :90
Home Savings
TBWA Chiat/Day, Venice
Television/Cinema, Bronze, 1998
Credits:
Creative Director: Nigel Williams
Art Director: Nigel Williams
Copywriter: Bernie Hafeli
Agency Producer: Deb Groth
Arranger: Jonathan Elias
Cinematographer: Max Malkin
Composer: Chip Jenkins
Director: Anouk Besson
Music Company: Elias Associates, Bicoastal
Production Company: The End, Los Angeles
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Tags: advertising, apple, chiat/day, green millionaire, home savings, los angeles, nigel, nigel williams, steve jobs, TBWA chiat/day, williams
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Nigel Williams: Samsonite: Nomadic tribe
This spot for Samsonite was filmed with a nomadic tribe in Namibia, who were paid in coffee and sugar (they had no need for money).
One of the toughest things about being a Creative Director is that you don’t always go on shoots, especially if they are in Namibia.
Nigel Williams: Fashion: Wrangler Jeans
Probably one of the craziest shoots I ever went on. Shot in small towns in Arizona. Globe and Wilcox. Wilcox. Wrangle is seen as authentic in Europe and these commercials ran in movie theaters in Europe. So they couldn’t have much dialogue. One of the receptionists at the music company came up with the line “Are you going to run this way like that” which we thought was great.
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Tags: advertising, apple, chiat/day, commercials, green millionaire, home savings, los angeles, nigel, nigel williams, steve jobs, TBWA chiat/day, williams, wrangler, wrangler jeans
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Nigel Williams: Work 