Posts Tagged With: nigel

Nigel Williams: ThinkLA Entertainment Summit

Nigel Williams: ThinkLA Entertainment Summit

ThinkLA puts on an Entertainment marketing summit every year. I got to chair that for a few years.

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Nigel Williams: Shrek commercial

Take a test drive and get a Shrek DVD.

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Nigel Williams: Clio Awards Chiat/Day

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Just found out I won a Clio in 1998 for a commercial I did for Home Savings. I want my Statue.

Life Stages :90 
Home Savings
TBWA Chiat/Day, Venice
Television/Cinema, Bronze, 1998
Credits:
Creative Director: Nigel Williams
Art Director: Nigel Williams
Copywriter: Bernie Hafeli
Agency Producer: Deb Groth
Arranger: Jonathan Elias
Cinematographer: Max Malkin
Composer: Chip Jenkins
Director: Anouk Besson
Music Company: Elias Associates, Bicoastal
Production Company: The End, Los Angeles 

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Nigel Williams: Samsonite: Nomadic tribe

This spot for Samsonite was filmed with a nomadic tribe in Namibia, who were paid in coffee and sugar (they had no need for money).

One of the toughest things about being a Creative Director is that you don’t always go on shoots, especially if they are in Namibia.

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Nigel Williams: Fashion: Wrangler Jeans

Probably one of the craziest shoots I ever went on. Shot in small towns in Arizona. Globe and Wilcox. Wilcox. Wrangle is seen as authentic in Europe and these commercials ran in movie theaters in Europe. So they couldn’t have much dialogue. One of the receptionists at the music company came up with the line “Are you going to run this way like that” which we thought was great.

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Nigel Williams: Home Savings/ Chiat/Day

This 90 second spot was great to work on. This commercial was when I realized that my job wasn’t to win creative awards or do memorable advertising, but simply to raise the stock price of the company. Nothing wrong with that, I just didn’t know it at the time

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Nigel Williams: Sony Global Branding Campaign

This was one of those dream jobs where you get to travel the globe. We had round the world tickets for me and the crew. I got as far as Egypt and ended up staying there a few days rather than traveling on to the next destination.

We were lucky enough to have unlimited access to the Pyramids at Giza

We were lucky enough to have unlimited access to the Pyramids at Giza

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Looks like the three wise men coming from the East

I got to direct a music video as part of this production with Mary Mary, who went on to win a Grammy that year

I got to direct a music video as part of this production with Mary Mary, who went on to win a Grammy that year


http://m.adweek.com/news/advertising/cimarron-helps-sony-entertain-world-83355

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